Customer Insights. Lightning Fast.

SaaS product team, your last launch isn’t doing as well as you expected. The reason is hidden in your sales recordings. That you you've probably never listened to. Dira unlocks this gold mine. In the first 9 minutes of use. πŸš€

How it works

Don't become another SaaS statistic

Last year, over 300 SaaS businesses died of starvation. They took their last breath while sitting on a goldmine that would have changed their fate if only they used the right tool. Don't let your SaaS meet the same fate. Book a 20 minute demo to learn how to mine the treasure trove of customer insights hidden in your sales calls.

Dira Themes Page

Dira is an AI-powered conversation intelligence platform built specifically for B2B SaaS product teams. It analyzes your customer calls, identifying and surfacing key themes, concerns, and requests, so you have the evidence you need to champion the right product decisions. No more relying on gut feeling or anecdotal feedback – Dira equips you with the data to confidently prioritize features, align your team, and build products that win the market.

  • AI-Powered Theme Discovery Dira automatically identifies and groups key topics and trends emerging from your customer conversations. Easily spot recurring themes like feature requests, frustrations, churn risks, and expansion opportunities, all without having to listen to hours of recordings.
  • Actionable Insights Delivered to You Receive a weekly digest summarizing key product themes, complete with relevant call snippets and verbatim customer quotes. Dira also sends real-time Slack notifications when themes of interest are triggered from your sales calls, keeping you informed and agile.
  • Easy access to key insights Instead of manually listening to hours of customer call recordings, product managers can optimize their workflow with a feature that allows them to quickly jump to tagged moments for faster review and analysis.

Drive Product Success with Dira

Dira goes beyond simply capturing customer feedback – it transforms raw conversations into actionable product intelligence. Here's how Dira empowers you to make smarter product decisions:

  • Validate product direction with confidence. Eliminate guesswork and gain market validation by understanding if your product roadmap aligns with real customer needs and expectations
  • Surface hidden opportunities and risks. Uncover crucial insights that might be missed in anecdotal feedback or limited customer interactions
  • Prioritize features based on data. Move away from opinion-based roadmaps and use customer data to objectively prioritize the features that matter most to your users and your business
  • Align your team and stakeholders. Dira's data-driven insights provide a single source of truth, fostering alignment across product, CX, and leadership teams
  • Build a customer-centric product culture Embed a data-driven approach to product development, ensuring customer needs are at the heart of every decision.

Don't let valuable customer insights slip through the cracks

Book a demo today and discover how Dira can revolutionize your product development process.

Dira Arrow Mark